SERT is a family business founded in 1944 by Alexis Coutou. In 2011 it became company to Rivolier and the angling division of the group.

As opposed to the other sectors of the Rivolier group, SERT owns its brands. The teams design products, control their production and distribute them across Europe. SERT shares the same philosophy as Rivolier: striving for excellence and leadership.

  • Over 6,500 active references, broken down into investment products and accessories, covering all types of fishing
  • Up-to-the-minute European warehouse of over 4,500 m²
  • Team of 40 people
  • Direct or indirect presence in over 50 countries in Europe and the world
Rivolier Group acquires Mouches de Charette
– June 19th, 2018 – Rivolier has just announced the acquisition of Mouches de Charette. This acquisition completes the product offer of it existing subsidiary, SERT company from Bordeaux managed...